Hey there, nice to meet you!

I’m Aleta!

Hey there—nice to meet you!

I’m Aleta!

I am passionate about…

…helping women find happiness, confidence, and purpose in their lives. And I believe in having a plan!

During my 30-years as a business owner and coach, I’ve enjoyed the opportunity to help others find contentment, happiness, and a sense of value.  And to help them lead productive, positive lives in the midst of daily demands and long to-do lists.

I believe I’ve done this work more effectively because of the imperfection of my own life. I know what it’s like when life problems creep in—often pushing us to our limits. Dealing with life’s challenges has made me more determined to help others.

These days, I look into the eyes of other women. Smiles are often courageous, certainly very noble, when it’s difficult. Women today are overwhelmed.

They are grappling with the demands of today, wondering about their future and questioning the past. It’s possible to find lasting confidence and happiness, in spite of our circumstances.

In 2006, I rolled up my sleeves to uncover the bigger purpose of my life. I wanted the daily strive for productivity and accomplishment to lead somewhere meaningful. I discovered this:

My purpose in life is to
Be an encourager of women

Aleta Norris

My purpose in life is to
Be an encourager of women

Aleta Norris

How can I encourage you?

In my mid-fifties, I am more conscious of myself and my life now.  I regularly ponder the issues affecting women.  I’ve spent decades assessing and analyzing. I’ve experienced moments of regret and fear, second guessed choices, and felt hopeless and uncertain.

But, I’ve also experienced many moments filled with of joy, happiness, and fulfillment.

Along the way, an interesting thing happened: Women were more drawn to me when I was sharing difficulties than when I was swimming along happily.

I guess what I’m trying to say is this.  I think I can help you more because I’ve had a real life just like you.

I want to help you find greater productivity and positivity in your life. Most importantly, I want to help you discover the sparks.

Let me ask you a few questions?

  • Do you wonder if there is something more to life than what you have going right now?
  • Do you feel underwhelmed by where you’re going and overwhelmed by where you are today?
  • Are you frustrated when you don’t accomplish your overwhelming daily to-do list?
  • Does your life feel like it isn’t coming together the way you envisioned?
  • Do you yearn for more happiness, confidence, and purpose?

I’d love to be on your team to share ideas, listen, provide support and encouragement, and help you brainstorm where you go from here!

And, I’m serious about the Tribe. We are all better when we’re in this together.

A few fun facts:

SPOUSE: I am married to my quirky, amazing husband, Steve. We are avid baseball fans and got married at Miller Park, home of the Milwaukee Brewers, in 2017.

FAMILY: Together with Steve, I have five fun, adventurous adult children who teach us about living life fully.

MY LIFE’s WORK: I have co-owned a leadership training and coaching firm, Living As A Leader, for almost 25 years and have had the privilege of supporting thousands of leaders across the United States. My work at Living As A Leader continues today.

PETS: Luke, our Goldendoodle, is a big floppy muppet dog. My husband is the one who said we’d be even happier if we had a dog. He was right.

HOBBIES: Plants and flowers in the summer!

LIFE MANTRA: Good and bad co-exist; Happiness and sadness co-exist; Success and failure co-exist. Through all of it, we can find happiness, joy, fulfillment, and purpose.

SPARKS: Aside from these five kids in our family, one of the greatest sources of my joy is my zany girlfriend group. We all need a tribe who makes us laugh!

FITNESS: I work out at 9Round Fitness. Three or four times a week. In and out in 30 minutes. Bonus: I get to punch and kick things!

MOST DIFFICULT HABIT TO BREAK: Drinking Diet Coke. Who am I kidding? Will this ever happen?

CHALLENGE: I had a twenty-year stint as a single mom to my three really cool kids. They’re great in their adult lives: Happy, productive, adventurous. I’ll be peppering in stories to share the good times and the tough moments during those years to let all of you single moms know it can all turn out okay!

SIMPLE PLEASURES: Hot tea in the morning. A cold Chardonnay on a warm sunny day. A cozy fire in January.